Seongbuk-dong
Seoul





Visit Seongbuk-dong
Popular places to visit

Korea Furniture Museum
Join a guided tour of this private museum to visit a collection of traditional Korean homes decorated with a variety of furniture pieces.

Lotte World
Have a fun-filled day at Lotte World and see why people love this theme park in Seoul. Visit the shops and top-notch restaurants in this vibrant area.

Namdaemun Market
This traditional Korean market is the largest and oldest in Seoul, and where you’ll find all manner of clothes and food at very reasonable prices.

Myeongdong Street
When you visit Myeongdong Street, a popular shopping spot in Seoul, you can search for that perfect souvenir. Visit the shops and charming cafes in this culturally rich area.

Lotte World Tower
Stunning city views, an aquarium, shops and restaurants are part of this futuristic tower that looms over the southern banks of the Han River.

Gyeongbokgung Palace
This royal palace has been destroyed on more than one occasion, but today it stands as one of Seoul’s finest examples of classic Korean architecture.
Things to do

DMZ Tour, Expert Tour Guide from Seoul /Option: Suspension Bridge

Small-Group Royal Palace and Seoul City Tour (hotel pick-up)

Seoul: Nami Island and Garden of Morning Calm (+Railbike)

DMZ Tour including Hotel Pick up

Seoul: Nami, Petite France, Italian Village, Railbike Option

From Busan: Gyeongju UNESCO World Heritage Guided Day Tour
Top hotels in Seongbuk-dong

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Reviewed on 13 Apr, 2025

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Reviewed on 26 Mar, 2025
Other neighbourhoods around Seongbuk-dong

Jongno-1.2.3.4 ga-dong
While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Changdeokgung Palace or Insa-dong, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Insa-dong
Insa-dong is known for its ample dining options, and you can make a stop by Insa-dong and Cheonggyecheon while in the area.

Jongno-gu
Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gyeongbokgung Palace and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Euljiro-dong
While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Gwanghui-dong
While you're in Gwanghui-dong, take in top sights like Migliore Mall and jump on the metro at Dongdaemun History and Culture Park Station to see more of the city.

Jung-gu
Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.
- Korea Furniture Museum
- Sukjeongmun Gate
- Lotte World
- Namdaemun Market
- Myeongdong Street
- Lotte World Tower
- Gyeongbokgung Palace
- Starfield COEX Mall
- N Seoul Tower
- Bukchon Hanok Village
- Gwanghwamun
- COEX Convention and Exhibition Center
- Lotte Outlets Seoul Station
- Dongdaemun History and Culture Park
- Seoul City Hall
- Hongik University
- Hyundai Premium Outlet
- Gocheok Sky Dome
- Olympic Park
- Korea University
- Guro Digital Complex
- Lotte Mall Gimpo Airport
- Namsan Mountain Park
- Dongdaemun Design Plaza
- KINTEX Exhibition Hall 2
- Lotte Department Store