Insa-dong

Seoul

Insadong which includes shopping as well as a small group of people
Insadong featuring shopping and a city as well as a small group of people
Insadong featuring heritage elements as well as a family
Insadong showing interior views and art
Insadong which includes outdoor art
This central Seoul district offers shopping and culture with traditional Korean art, antiques, and crafts.

Insadong is a relatively peaceful area of Seoul where there are many teahouses and art galleries. 

The main street, Insadong-gil, was once a stream that divided two towns. These ended in “In” and “Sa”, and were added to the word dong (neighbourhood) when they finally joined. During the Joseon Dynasty (1392-1910), artists flocked to Insadong to study. The artistic community has remained and today the main thoroughfare offers 700 metres (2295 feet) of shops selling crafts and pottery. 

Insadong is also the best place in Seoul to get your hands on the traditional attire called hanbok and handmade hanji writing paper. Items on sale around Insadong vary greatly in value. You can pick up anything from cheap souvenirs to antique ceramics costing thousands of dollars. Visit the oldest book store in Seoul.

There are approximately 100 art galleries in and around Insadong. Hakgojae Gallery is a modern space exhibiting both traditional and contemporary art. The Gana Art Gallery has the one of the largest floor spaces in South Korea. Both attract local and international art aficionados.

Most of Insadong’s teahouses are found simply by exploring the winding alleyways that branch off Insadong-gil. Here, you’ll be offered all number of tea blends, as well as specialty dishes such as green tea flavored tiramisu. 

Spend some time admiring the area’s architecture. You’ll find old buildings with structures dating back to the 14th century, as well as temples, churches and contemporary glass galleries.

Insadong is accessible by subway. Get off at Anguk. Shops and galleries are open daily. Opening times vary, but are generally from mid-morning to evening. On weekends, vehicles are banned from driving down Insadong-gil, when stalls offering everything from candy to fortune telling are set up. Visit on a Saturday or Sunday to soak up the lively atmosphere and browse street stalls.


Popular places to visit

Things to do


Top hotels in Insa-dong

AMID HOTEL SEOUL
AMID HOTEL SEOUL
4 out of 5
38, Insadong 5-gil, Jongno-gu, Seoul, Seoul
The price is S$138 per night from 12 May to 13 May
S$138
includes taxes & fees
12 May - 13 May
Stay at this 4-star business-friendly hotel in Seoul. Enjoy free WiFi, 2 restaurants, and breakfast (surcharge). Our guests praise the helpful staff and the ...
9.2/10 Wonderful! (671 reviews)
"Great location, within walking distance to subway and other nearby areas. The hotel is clean and staff are very nice."

Reviewed on 11 Apr, 2025

AMID HOTEL SEOUL
Orakai Insadong Suites
Orakai Insadong Suites
4 out of 5
18 Insadong 4-Gil Jongno-Gu, Seoul, Seoul
Fully refundableReserve now, pay when you stay
The price is S$276 per night from 14 May to 15 May
S$276
includes taxes & fees
14 May - 15 May
Stay at this 4-star aparthotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Our guests praise the helpful staff in our reviews. Popular ...
9/10 Wonderful! (1,240 reviews)
"Great place perfectly located"

Reviewed on 8 Apr, 2025

Orakai Insadong Suites
HOTEL THE BOTANIK SEWOON MYEONGDONG
HOTEL THE BOTANIK SEWOON MYEONGDONG
4 out of 5
23-1 Eulji-ro 19-gil, Jung-gu, Seoul
The price is S$176 per night from 27 Apr to 28 Apr
S$176
includes taxes & fees
27 Apr - 28 Apr
Stay at this 4-star hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Myeongdong Street and Namdaemun Market are ...
8.8/10 Excellent! (116 reviews)
"Great new hotel but there are areas of improvement. The location is not bad ~15min walk to myeongdong street. The hotel is super new but has issues (i.e. shower leaks to toilet, balcony is super dirty). We booked the suite, for some reason the 2nd bedroom had no door and there were no kitchen pots, ..."

Reviewed on 10 Apr, 2025

HOTEL THE BOTANIK SEWOON MYEONGDONG
Roynet Hotel Seoul Mapo
Roynet Hotel Seoul Mapo
3.5 out of 5
67, Mapo-daero, Mapo-gu, Seoul
The price is S$150 per night from 29 Apr to 30 Apr
S$150
includes taxes & fees
29 Apr - 30 Apr
Stay at this 3.5-star business-friendly hotel in Seoul. Enjoy breakfast (surcharge), a fitness center, and parking (surcharge). Our guests praise the helpful ...
9.2/10 Wonderful! (879 reviews)
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Reviewed on 7 Apr, 2025

Roynet Hotel Seoul Mapo
Mercure Ambassador Seoul Magok
Mercure Ambassador Seoul Magok
143 Magokjungang-ro, Gangseo-gu, Seoul
The price is S$144 per night from 6 May to 7 May
S$144
includes taxes & fees
6 May - 7 May
Stay at this hotel in Seoul. Enjoy free WiFi, free parking, and breakfast (surcharge). Popular attractions Lotte Mall Gimpo Airport and Hyundai Premium Outlet ...
9.2/10 Wonderful! (111 reviews)
"I love ❤️ this property so much. I recommend I give five stars. I’ll booked this hotel 🏨 aging when I go back. The food was so good the staff was amazing. I enjoyed my stay there."

Reviewed on 11 Apr, 2025

Mercure Ambassador Seoul Magok
The Shilla Seoul
The Shilla Seoul
5 out of 5
249, Dongho-ro, Jung-gu, Seoul
The price is S$347 per night from 13 May to 14 May
S$347
includes taxes & fees
13 May - 14 May
Stay at this 5-star luxury hotel in Seoul. Enjoy free WiFi, free parking, and an outdoor pool. Our guests praise the helpful staff and the property condition ...
9.4/10 Exceptional! (1,002 reviews)
"We loved the hotel and the breakfast was amazing. However, food prices at the restaurants are extremely overpriced!"

Reviewed on 10 Apr, 2025

The Shilla Seoul
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around Insa-dong

Insadong showing art and interior views

Jongno-1.2.3.4 ga-dong

While you're in Jongno-1.2.3.4 ga-dong, take in top sights like Changdeokgung Palace or Insa-dong, and hop on the metro to see more of the city at Anguk Station or Jongno 3-ga Station.

Jongno-1.2.3.4 ga-dong
Gwangjang Traditional Market which includes signage

Jongno-gu

4.5/5(86 area reviews)

Jongno-gu is highly notable for its popular shops, and you might want to visit top sights like Gyeongbokgung Palace and Sejong Cultural Center. See more of Seoul by jumping on the metro at Gwanghwamun Station or Jonggak Station.

Jongno-gu
Default Image

Euljiro-dong

While you're in Euljiro-dong, take in top sights like Chungmu-ro or Cheonggyecheon, and hop on the metro to see more of the city at Euljiro 4-ga Station or Euljilo 3-ga Station.

Euljiro-dong
Myeongdong featuring shopping, street scenes and a city

Myeong-dong

Enjoy the popular shops in Myeong-dong. Myeongdong Street is a worthwhile stop, and you can jump on the metro at Myeong-dong Station or Euljiro 1-ga Station to see more of Seoul.

Myeong-dong
Dongdaemun Design Plaza which includes modern architecture as well as a couple

Jung-gu

4.5/5(263 area reviews)

Myeongdong Street and Namdaemun Market are top sights in Jung-gu, and you should be sure to explore the popular shops. Hop aboard the metro at Euljiro 4-ga Station or Chungmuro Station to see more sights in the area.

Jung-gu
Deoksugung Palace showing a garden as well as a small group of people

Sogong-dong

Sogong-dong is popular for its popular shops. Explore top sights like Namdaemun Market and Seoul Museum of Art, and you can get around town on the metro at City Hall Station.

Sogong-dong


Insa-dong