The Juventus Museum was born in 2012 from the Club’s desire to celebrate its history and triumphs through the display of its most significant trophies and memorabilia. It does so within a setting where the multimedia component finds space to flourish, transforming the museum into an engaging exhibition space. In fact, this area includes a number of characteristics that make it – especially in Italy – unique in its kind. Compared to foreign museums dedicated to football or other sports, it provides a space that brings together traditional and experiential paths.

Entirely bilingual (Italian – English), the Black and White museum is a new generation project, which through the combination of Juventus’ history and a strong emotional charge, provides visitors with a truly memorable experience. Designed with the use of innovative multimedia technologies that transform the visit into a direct experience, it is rich with constantly updated content that allows fans to keep up with the events of a team that builds its future on the grounds of a glorious past. Combined the visit of Juventus Museum the Allianz Stadium Tour where you enter the Juventus home and visit the locker room, the media area and the most exclusive zones of the stadium with our guide