Turkey's historical and cultural heritage is of great importance for the country's national identity and international recognition. Places like Antalya, Pamukkale, Ephesus, and Pergamon reflect Turkey's rich history that spans from ancient times to the present and are recognised as world heritage sites. These regions not only showcase Turkey's historical richness but also make significant contributions to global cultural heritage.

Every year, millions of tourists visit Turkey's unique historical ruins, natural wonders, and cultural sites. These tourist activities help to invigorate local economies and bring in foreign currency.

Turkey's natural beauty is also valuable for raising environmental awareness and promoting ecotourism. For instance, the eternal flames of Mount Chimaera, the travertines of Pamukkale, and the hiking trails along the Lycian Way are prime examples of Turkey's natural wealth.