South of Market

San Francisco

South of Market which includes a city, a park and skyline
South of Market showing city views, a city and a fountain
South of Market showing cbd, a high-rise building and skyline
South of Market featuring a city, skyline and cbd
South of Market showing city views and a city as well as a small group of people

From baseball games to top-notch art exhibits, find endless entertainment in one of San Francisco’s fastest-growing neighbourhoods.

Explore South of Market (SoMa), one of San Francisco’s most up-and-coming neighborhoods. Home to many of the new tech companies and other start-ups flocking to San Francisco, the area is still fairly undeveloped. Many of its attractions center around three points: South Park, Yerba Buena and Folsom Street.

The neighborhood name comes from the area’s old nickname, “South of the Slot,” which referred to its location on the grittier side of the Market Street cable car line during the California Gold Rush. Today, find it a bustling area with a busy downtown vibe, largely following the city’s tech boom.

Enjoy a sunny day or people watch in the elliptical South Park, modeled after London’s Berkeley Square and New York’s Gramercy Park. Walk toward the waterfront promenade. Watch a ballgame at AT&T Park, home to the San Francisco Giants. Whether you’re a diehard fan of the Major League Baseball team or a casual observer, the ballpark is a delight for spectators. Enjoy its classic design and beautiful view across San Francisco Bay.

Investigate the world-class collections in San Francisco Museum of Modern Art, known as SFMOMA. The striking building with 21st-century additions is as interesting as the exhibits inside. See pieces by Jackson Pollock, Andy Warhol and Georgia O’Keeffe, among the 30,000 works in the collection.

Cross the street to Yerba Buena Gardens. Stroll through the beautiful gardens or go bowling or ice-skating. See the latest exhibit in the Yerba Buena Center for the Arts or take kids to Children’s Creativity Museum, formerly Zeum, an interactive technology museum.

Discover the exciting cultural scene of unique boutiques and restaurants around Eleventh and Folsom streets. Folsom Street is also home to the famous Folsom Street Fair, an annual celebration of the leather and fetish culture.

Find this sprawling area between Embarcadero and Eleventh Street, bounded between Market and Townsend streets. With its constant evolution, South of Market is always an interesting and entertaining place to visit.


Popular places to visit

Things to do


Top hotels in South of Market

Soma House

Soma House

3.5 out of 5
121 7th Street, San Francisco, CA
The price is S$138 per night from 11 Aug to 12 Aug
S$138
11 Aug - 12 Aug
includes taxes & fees
Stay at this 3.5-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the helpful staff and the clean rooms ...
7.4/10 Good! (588 reviews)
"Property was good, hotel was also good room was clean and spacious what we didn't like was not enough parking for everyone that stayed in the hotel we had to park a block away it was first time that ever happened and just a lot of homeless around the area not convenient for families with teens or ..."

Reviewed on 14 Jul, 2025

Soma House
Hotel Garrett

Hotel Garrett

3 out of 5
112 7th St, San Francisco, CA
The price is S$159 per night from 30 Jul to 31 Jul
S$159
30 Jul - 31 Jul
includes taxes & fees
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the helpful staff and the clean rooms in ...
7.6/10 Good! (523 reviews)
"Love the hotel"

Reviewed on 10 Jul, 2025

Hotel Garrett
Hampton Inn San Francisco Downtown/Convention Center

Hampton Inn San Francisco Downtown/Convention Center

3 out of 5
942 Mission Street, San Francisco, CA
The price is S$201 per night from 16 Aug to 17 Aug
S$201
16 Aug - 17 Aug
includes taxes & fees
Stay at this 3-star hotel in San Francisco. Enjoy free breakfast, free WiFi, and a fitness center. Our guests praise the breakfast and the helpful staff in our ...
7.6/10 Good! (1,059 reviews)
"Super cool place right in the heart of downtown San Fran! Just driving there was a fun and exciting experience - The room was small but very sheik and clean. Amazing roof top view of the city from the top floor balcony everyone gets access to. No self serve parking... Valet only, this added another ..."

Reviewed on 13 Jul, 2025

Hampton Inn San Francisco Downtown/Convention Center
InterContinental San Francisco by IHG

InterContinental San Francisco by IHG

4 out of 5
888 Howard Street, San Francisco, CA
The price is S$300 per night from 16 Aug to 17 Aug
S$300
16 Aug - 17 Aug
includes taxes & fees
Stay at this 4-star business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and 24-hour room service. Our guests praise the helpful ...
9/10 Wonderful! (1,000 reviews)
"Some of the best customer service I have ever encountered! The hotel looked great and had important amenities that were all well maintained."

Reviewed on 11 Jul, 2025

InterContinental San Francisco by IHG
LUMA Hotel San Francisco

LUMA Hotel San Francisco

4 out of 5
100 Channel Street, San Francisco, CA
The price is S$351 per night from 27 Jul to 28 Jul
S$351
27 Jul - 28 Jul
includes taxes & fees
Stay at this 4-star hotel in San Francisco. Enjoy free WiFi, breakfast (surcharge), and room service. Our guests praise the bar and the helpful staff in our ...
9.4/10 Exceptional! (2,175 reviews)
"Very clean everyone was very helpful. Views were amazing Thank you so much"

Reviewed on 14 Jul, 2025

LUMA Hotel San Francisco
San Francisco Marriott Marquis

San Francisco Marriott Marquis

4 out of 5
780 Mission Street, San Francisco, CA
Fully refundableReserve now, pay when you stay
The price is S$263 per night from 15 Aug to 16 Aug
S$263
15 Aug - 16 Aug
includes taxes & fees
Book a stay at this business-friendly hotel in San Francisco. Enjoy 2 restaurants, breakfast (surcharge), and a 24-hour fitness center. Our guests praise the ...
8.8/10 Excellent! (1,260 reviews)
"Na"

Reviewed on 12 Jul, 2025

San Francisco Marriott Marquis
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Other neighbourhoods around South of Market

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Downtown San Francisco

3/5(52 area reviews)

Known for its fascinating museums, popular shops and acclaimed art galleries, there's plenty to explore in Downtown San Francisco. Top attractions like Oracle Park and Chase Center are major draws. Catch the metro at Market St & 5th St Stop or Market St & Taylor St Stop to see more of the city.

Downtown San Francisco
Union Square showing a city and a skyscraper

Union Square

4/5(287 area reviews)

Known for its charming cafes and popular shops, there's plenty to explore in Union Square. Check out top attractions like Westin St Francis Hotel Glass Elevators and Union Square, and jump on the metro at Powell St & Geary Blvd Stop or Powell St & Post St Stop to see more of the city.

Union Square
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Mission Bay

While you're in Mission Bay, take in top sights like Chase Center or Lefty O'Doul Bridge, and hop on the metro to see more of the city at Mission Rock Station or UCSF/Chase Center Stop.

Mission Bay
Chinatown which includes street scenes

Chinatown

3.5/5(8 area reviews)

Enjoy the popular shops in Chinatown. Dragon's Gate is a worthwhile stop, and you can jump on the metro at Chinatown-Rose Pak Stop or Powell St & Clay St Stop to see more of San Francisco.

Chinatown
Financial District - Ferry Building

Financial District

4.5/5(37 area reviews)

Gourmet restaurants Chinatown and top sights from Embarcadero Center to TransAmerica Pyramid – discover Financial District, a destination also famous for its shopping.

Financial District
Nob Hill showing a city and street scenes

Nob Hill

4.5/5(78 area reviews)

Gourmet restaurants Chinatown and top sights from Grace Cathedral to SF Masonic Auditorium – discover Nob Hill, a destination also famous for its shopping.

Nob Hill

South of Market