Florence

Travel Guide

Florence featuring a garden and heritage architecture
Florence
Florence featuring a house
Florence showing a house
Frank Lloyd Wright Rosenbaum House featuring interior views and a house
Located on the Tennessee River banks, this city benefits from cultural sights, a rich musical heritage and easy access to outdoor fun and adventure.

Florence is a diverse destination that is equally appealing to history lovers, music enthusiasts and art fanatics. The rich culture of Alabama is visible almost everywhere you look, from guitarists and painters performing on the streets to ancient landmarks of Native American heritage. Visit more than once to take in everything this varied city offers.

Walk around the downtown area of the city, which was founded in 1818, and discover its history. Stop at Pope's Tavern Museum and browse exhibits documenting the importance of the historic building during the Civil War. Kids can learn more about the area at the Children's Museum of the Shoals, which tells the story of the valley and its people. The Indian Mound and Museum is dedicated to the first residents of the Shoals Valley.

Marvel at the organic designs of Frank Lloyd Wright at Rosenbaum House, a stylish, tiered building containing furniture that also showcases the architect's inimitable style. See more art at the Kennedy-Douglass Center for the Arts, which features rotating exhibitions.

Florence is part of the Shoals area, the home of Southern soul and the region where such esteemed artists as Wilson Pickett and Aretha Franklin recorded their music. See where they cut some of their tracks at Fame Recording Studios. Learn more about the region's impressive musical heritage at the W.C. Handy Birthplace, the home of the “Father of the Blues.”

Drive out of the city to enjoy the natural environment. Hike along wooded trails and rivers at Cane Creek Canyon Nature Preserve and McFarland Park. Hop on a boat at Joe Wheeler State Park for a relaxing cruise around the lake.

Reach Florence via Northwest Alabama Regional Airport, which has regular daily flights to Nashville. Alabama is almost always warm. Visit in fall when the countryside around Florence is particularly colorful.

Where to stay in Florence

Default Image

East Florence

If you're spending some time in East Florence, Wilson Lake and Tennessee River are top sights worth seeing.

East Florence
Renaissance Shoals Resort and Spa
Renaissance Shoals Resort and Spa
3.5 out of 5
10 Hightower Place, Florence, AL
The price is S$353 per night from 30 Mar to 31 Mar
S$353
includes taxes & fees
30 Mar - 31 Mar
Stay at this 3.5-star spa resort in Florence. Enjoy free parking, a full-service spa, and 2 restaurants. Our guests praise the helpful staff in our reviews. ...
9/10 Wonderful! (696 reviews)
"Everything about this place is excellent. The staff was above and beyond helpful in every possible way. This is just a really great place and we love it."

Reviewed on 24 Mar,2025

Renaissance Shoals Resort and Spa
The Stricklin Hotel
The Stricklin Hotel
3.5 out of 5
317 N Court St, Florence, AL
The price is S$292 per night from 3 Apr to 4 Apr
S$292
includes taxes & fees
3 Apr - 4 Apr
Stay at this 3.5-star business-friendly hotel in Florence. Enjoy free WiFi, free parking, and 2 restaurants. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (660 reviews)
"Clean rooms pleasant staff and great location"

Reviewed on 26 Mar,2025

The Stricklin Hotel
Comfort Suites Florence Shoals Area
Comfort Suites Florence Shoals Area
2.5 out of 5
140 Matthew Paul Ct, Florence, AL
The price is S$184 per night from 6 Apr to 7 Apr
S$184
includes taxes & fees
6 Apr - 7 Apr
Book a stay at this business-friendly hotel in Florence. Enjoy free breakfast, free WiFi, and free parking. Our guests praise the helpful staff and the clean ...
8.8/10 Excellent! (662 reviews)
"Door lock didn’t work on arrival, but was fixed the next morning. Everyone very friendly, but had to ask for TP twice, cups once."

Reviewed on 25 Mar,2025

Comfort Suites Florence Shoals Area
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.
Phoenix All Suites West Hotel
Phoenix All Suites West Hotel
3.5 out of 5
533 W. Beach Blvd., Gulf Shores, AL
Stay at this 3.5-star beach aparthotel in Gulf Shores. Enjoy free WiFi, free parking, and a beach locale. Popular attractions Gulf Shores Beach and Gulf State ...
8.4/10 Very Good! (623 reviews)
"Great location,clean room,just needs more furniture in bedroom there was nowhere to put clothes up and bathroom no counter space"

Reviewed on 27 Mar,2025

Phoenix All Suites West Hotel
Phoenix All Suites
Phoenix All Suites
3.5 out of 5
201 East Beach Blvd, Gulf Shores, AL
Stay at this 3.5-star beach aparthotel in Gulf Shores. Enjoy free WiFi, free parking, and a beach locale. Our guests praise the property condition in our reviews. ...
8.2/10 Very Good! (334 reviews)
"Great location! The Hangout is right next door and you can enjoy the live music from your room. Easy beach access! Great communication from all staff for parking, check-in, check-out. We will stay there again! The only con would be during housekeeping hours, bins and carts were crowding the elevator ..."

Reviewed on 25 Mar,2025

Phoenix All Suites
stayAPT Suites Madison-Greenbrier
stayAPT Suites Madison-Greenbrier
4 out of 5
26800 Success Dr SW, Madison, AL
Stay at this 4-star business-friendly aparthotel in Madison. Enjoy free WiFi, free parking, and a 24-hour fitness center. Popular attractions Wheeler National ...
9.4/10 Exceptional! (87 reviews)
"Easy check in. Very professional and kind Staff. Cozy little apartment type hotel room. I felt right at home. I will definitely look for Stay apt wherever I travel!"

Reviewed on 27 Mar,2025

stayAPT Suites Madison-Greenbrier
Lowest nightly price found within the past 24 hours based on a 1 night stay for 2 adults. Prices and availability subject to change. Additional terms may apply.

Popular places to visit

Things to do