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Palazzo Guiderocchi

4.0 star property
Travelers start their days with a complimentary breakfast buffet before using the convenient valet parking to explore the historic surroundings

Choose dates to view prices

Palazzo Guiderocchi welcomes guests to its upscale Centro Storico location with a free breakfast buffet and on-site dining options. Visitors appreciate the WiFi connectivity, relaxing bar, and helpful multilingual staff while enjoying easy access to nearby shopping.

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Breakfast included
  • Pet-friendly
  • Free Wi-Fi
  • Restaurant
  • Air-conditioning
  • Parking available

Room options

Available filters for rooms
Showing 5 of 5 rooms

View all photos for Superior Double Room

Down duvets, minibar, in-room safe, individually furnished

Superior Double Room

8.0 out of 10
Very good
(2 reviews)

Highlights

Individually furnished
Air conditioning
TV
Down duvet
Bidet
Private bathroom
Hairdryer
Coffee/tea maker
  • 25 sq m
  • Sleeps 3
  • 1 Double Bed

View all photos for Deluxe Double Room

Down duvets, minibar, in-room safe, individually furnished

Deluxe Double Room

10.0 out of 10
Exceptional
(3 reviews)

Highlights

Individually furnished
Air conditioning
TV
Down duvet
Bidet
Private bathroom
Hairdryer
Coffee/tea maker
  • Sleeps 3
  • 1 Double Bed OR 2 Single Beds

View all photos for Junior Suite

Down duvets, minibar, in-room safe, individually furnished

Junior Suite

8.8 out of 10
Excellent
(3 reviews)

Highlights

Individually furnished
Air conditioning
TV
Down duvet
Bathrobes
Bidet
Hairdryer
Private bathroom
  • Sleeps 3
  • 1 Queen Bed

View all photos for Executive Suite, Tower

Living room

Executive Suite, Tower

9.0 out of 10
Wonderful
(2 reviews)

Highlights

Separate sitting area
Individually furnished
Air conditioning
TV
Separate bedroom
Down duvet
Bathrobes
Bidet
  • 1 bedroom
  • Sleeps 4
  • 2 King Beds

View all photos for Business Double Room Single Use

Down duvets, minibar, in-room safe, individually furnished

Business Double Room Single Use

Highlights

Individually furnished
Air conditioning
TV
Separate bedroom
Down duvet
Bidet
Private bathroom
Hairdryer
  • 1 bedroom
  • Sleeps 1
  • 1 Large Single Bed
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About the area

Located in Ascoli Piceno, Palazzo Guiderocchi is in the city centre. Chiesa di San Tommaso Apostolo and Porta Gemina are local landmarks, and some of the area's activities can be experienced at San Giacomo Monte Piselli Ski Lifts and Vigneti Vallorani. Spend some time exploring the area's activities, including skiing. Visit our Ascoli Piceno travel guide
Map
Via Cesare Battisti 3, Ascoli Piceno, AP, 63100

What's nearby

  • Pinacoteca Civica
    Pinacoteca Civica
    3 min walk - 0.3 km
  • Piazza del Popolo which includes a square or plaza and heritage elements
    Piazza del Popolo
    3 min walk - 0.3 km
  • Piazza Arringo showing heritage elements and a fountain
    Piazza Arringo
    5 min walk - 0.5 km
  • Cattedrale di Sant\'Emidio featuring heritage elements and a fountain
    Cattedrale di Sant'Emidio
    5 min walk - 0.5 km
  • Ventidio Basso Theater
    3 min walk - 0.3 km

Getting around

  • Ascoli Piceno Station
    16 min walk
  • Ancona (AOI-Falconara)
    86 min drive

Restaurants

  • Caffè Meletti
    2 min walk
  • Boccascena
    3 min walk
  • Lorenz Cafè
    2 min walk
  • Migliori
    4 min walk
  • 180 Gradi
    1 min walk

About this property

Palazzo Guiderocchi

Upscale hotel located in Centro Storico
Consider a stay at Palazzo Guiderocchi and take advantage of a free breakfast buffet, a coffee shop/cafe and laundry facilities. The on-site restaurant offers breakfast. Stay connected with free in-room WiFi, and guests can find other amenities, such as a bar and conference space.
Additional perks include:
  • Valet parking (surcharge), a shopping centre shuttle and babysitting (surcharge)
  • Concierge services, a front desk safe and luggage storage
  • A lift, tour/ticket information and multilingual staff
Room features
All rooms are individually furnished, and boast comforts such as 24-hour room service and air conditioning, in addition to thoughtful touches such as free WiFi and safes.
Extra amenities include:
  • Bathrooms with bidets and baths or showers
  • Coffee/tea makers, heating and daily housekeeping

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Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi

Parking and transport

  • Shopping centre shuttle (surcharge)
  • Parking on site (EUR 10 per day)
  • Valet parking on site (EUR 15 per day)
  • Limited on-site valet and self parking
  • Wheelchair-accessible parking available

Food and drink

  • Free buffet breakfast available daily 7:00 AM to 10:30 AM
  • A bar/lounge
  • A coffee shop/cafe
  • A restaurant

Family friendly

  • Babysitting (surcharge)
  • Laundry facilities

Conveniences

  • 24-hour front desk
  • Free newspapers in lobby
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Housekeeping (daily)
  • Multilingual staff
  • Tour and ticket assistance

Business services

  • 1,421 square feet of conference space
  • Meeting room

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Lift
  • Wheelchair-accessible parking

More

  • 2 buildings
  • 3 floors
  • Banquet hall
  • Built in 1500
  • Designated smoking areas

Room amenities

Bedroom

  • Bedsheets provided
  • Down comforter

Bathroom

  • Bathtub or shower
  • Bidet
  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Slippers
  • Towels provided

Entertainment

  • 30-inch TV

Food and drink

  • 24-hour room service
  • Coffee/tea maker
  • Minibar

More

  • Access via exterior corridors
  • Air conditioning (climate-controlled)
  • Desk
  • Heating (climate-controlled)
  • Individual furnishings
  • Safe

Policies

Check-in

Check-in start time: 2:30 PM; check-in end time: 11:30 PM
Minimum check-in age - 18

Check-out

Check-out before 10:30 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets stay for free
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for EUR 25.0 per day.
Cots (infant beds) are available for EUR 15.0 per day

Payment types at the property

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A tax is imposed by the city: EUR 3.00 per person, per night, up to 5 nights. This tax does not apply to children under 14 years of age.

We have included all charges provided to us by the property.

Optional extras

  • Self-parking fee: EUR 10 per day
  • Valet parking fee: EUR 15 per day
  • Crib (infant bed) fee: EUR 15.0 per day
  • Rollaway bed fee: EUR 25.0 per day

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts major credit cards, debit cards and cash
Cashless transactions are available
Safety features at this property include a fire extinguisher
Property Registration Number IT044007A1ECE27CUK

We should mention

All guests, including children, must be present at check-in and show their government-issued photo ID card or passport
Cash transactions at this property cannot exceed EUR 5000, due to national regulations; for further details, please contact the property using the information in the booking confirmation
Only registered guests are allowed in the guestrooms

National rating

This property has received its official star rating from the local rating authority.

Property is also known as

Palazzo Guiderocchi
Palazzo Guiderocchi Ascoli Piceno
Palazzo Guiderocchi Hotel
Palazzo Guiderocchi Hotel Ascoli Piceno
Palazzo Guiderocchi Hotel
Palazzo Guiderocchi Ascoli Piceno
Palazzo Guiderocchi Hotel Ascoli Piceno

Frequently asked questions

Is Palazzo Guiderocchi pet-friendly?

Yes, cats and dogs are allowed at this property.

How much is parking at Palazzo Guiderocchi?

Self-parking is available for EUR 10 per day. Valet parking is available for EUR 15 per day.

What time is check-in at Palazzo Guiderocchi?

Check-in start time: 2:30 PM; check-in end time: 11:30 PM.

What time is check-out at Palazzo Guiderocchi?

Checkout is at 10:30 AM.

Where is Palazzo Guiderocchi located?

Located in Centro Storico, this hotel is steps away from Piazza del Popolo, Church of St. Francis and Chiesa della Scopa. Ventidio Basso Theater and Pinacoteca Civica are also within 5 minutes. Ascoli Piceno Station is 16 minutes by foot and San Filippo Station is 28 minutes.

Can I cancel my reservation for free and receive a full refund?

Yes, this property offers free cancellation on selected room rates because flexibility matters! Please refer to the property cancellation policy on our site for more details about any exclusions or requirements.

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Reviews

Palazzo Guiderocchi Reviews

8.6

Excellent

8.6

Cleanliness

9.8

Location

9.0

Staff & service

8.0

Property conditions & facilities
Rating 10 - Excellent. 66 out of 130 reviews
Rating 8 - Good. 39 out of 130 reviews
Rating 6 - Okay. 21 out of 130 reviews
Rating 4 - Poor. 3 out of 130 reviews
Rating 2 - Terrible. 1 out of 130 reviews

Reviews

8/10 Good

Loris

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful building and location.
Stayed 2 nights in Mar 2025

10/10 Excellent

antonio

Liked: Cleanliness, staff & service, amenities
Amazing old and fashinable building in a wonderful location. The staff is really helpful and proactive. The breakfast is amazing with one of the best pancakes ever eaten. I highly recommend this hotel
Stayed 1 night in Mar 2024

10/10 Excellent

Lawrence

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This unique lodging in an historic palazzo is located in the central part of the city. Major squares are within five minute walk. Parking can be a challenge but the property offers valet service for an extra charge. Breakfast offferings were very good with a variety of options. Staff were friendly and helpful.
Stayed 3 nights in Sep 2024

10/10 Excellent

Pius

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hidden and quiet in the middle of the town

Very quiet, in a side road in the middle of the historic town. Impressive stairways and room ornaments. Valet service for the car. The hotel should add exact travel instructions how to get to the hotel in order to avoid the pedestrian zone.
Stayed 1 night in Jul 2024

10/10 Excellent

ROBERT

Liked: Cleanliness, staff & service, property conditions & facilities
Very nicely restored palazzo, with an interesting mix of new and well preserved old facilities. Our room was large and comfortable. The bath tub/shower was high and a bit difficult to get in and out of—badly needs a grab bar for safe access. Breakfast was ample and diverse enough to accommodate all tastes. Staff very accommodating. Narrow streets, many of which were further limited by ongoing construction projects, made parking virtually impossible and each time we took the car for visits to the surrounding areas, it became an adventure in navigation. The hotel valet parked the car and returned it when requested. That worked well—all our explorations in the ancient city itself were on foot. The early June weather was perfect—but would not have been nice in the rain. All in all, a great central location, excellent staff, nice room. Make sure you rent a small car! With GPS!
Stayed 2 nights in Jun 2024

10/10 Excellent

anthony

Liked: Cleanliness, amenities, property conditions & facilities
Lovely historic building in the heart of Ascoli Piceno
Stayed 2 nights in Jun 2025

10/10 Excellent

Pius

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hidden and quiet in the middle of the town

Very quiet, in a side road in the middle of the historic town. Impressive stairways and room ornaments. Valet service for the car. The hotel should add exact travel instructions how to get to the hotel in order to avoid the pedestrian zone.
Stayed 1 night in Jul 2024

8/10 Good

Brian

Liked: Cleanliness, property conditions & facilities

Beautiful hotel if a bit old fashioned

Beautiful hotel very convenient to the main square but air conditioning in my room not really up to dealing with the heat (39C) when I was there. I do understand they are upgrading it and I would stay there again.
Stayed 3 nights in Jun 2022

2/10 Terrible

Antonino

Disliked: Property conditions & facilities
Hotel vecchissimo con bagni fatiscenti . Siamo andati via senza dormire perdendo naturalmente quanto pagato anticipatamente. Non può essere un 4 stelle
Stayed 1 night in Oct 2025

10/10 Excellent

SILVANA MARIA

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Adorei! Muito limpo, quarto grande, banheiro limpíssimo. Café da manhã maravilhoso!
Stayed 1 night in Jun 2025

10/10 Excellent

Claudio

Liked: Cleanliness, staff & service, property conditions & facilities
Struttura stupenda, camere spaziose, letto comodi, spazi comuni esterni con sedie e tavolini. Ottima colazione a he salata. Personale accogliente.
Stayed 1 night in May 2025

6/10 Okay

francesco

Liked: Staff & service
la struttura si trova al centro di ascoli piceno,il personale e gentile e disponibile per eventuali informazioni. La struttura è antica e quindi andrebbe un po meglio manutenuta vedi mobilio doccia televisore condizionatori.
Stayed 2 nights in Apr 2025

4/10 Poor

vittorio

Disliked: Staff & service, amenities, property conditions & facilities
Ha bisogno di una ristrutturazione e manutenzione!!
Stayed 2 nights in Mar 2025

8/10 Good

Rodolfo

Liked: Staff & service
Disliked: Cleanliness, property conditions & facilities
La struttura è molto bella, ma manca adeguata manutenzione nella camera in cui ho soggiornato ed, in generale, nelle parti comuni. Colazione discreta e personale molto gentile e disponibile. Ubicazione ottima per visitare il centro di Ascoli.
Stayed 1 night in Jan 2025

10/10 Excellent

Hermann

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Historisches Stadtpalais mitten im Zentrum, 50m zur Piazza Del Populi, dennoch ruhige Lage, hervorragendes KingsizeBett, großes Bad, stilvolle Einrichtung, große Auswahl beim Frühstück, sehr freundliche Mitarbeiter (speziell Frau Christina in der Rezeption), limitierte Parkplätze vor Ort, Garage empfehlenswert (15,-/Tag) inkl. Valet parking.
Stayed 2 nights in Jan 2025

10/10 Excellent

Alberto

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Ottima struttura nel cuore della città.
Stayed 1 night in Dec 2024

6/10 Okay

Rosalba

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
La struttura è in un bel palazzo storico. Le camere sono ampie ma richiedono assolutamente manutenzione: troppi dettagli sono trascurati considerando che è un 4 stelle. Comoda la posizione al centro della città e cortese il personale. Buona ma non eccellente la colazione.
Stayed 2 nights in Nov 2024

6/10 Okay

Daniele

Liked: Cleanliness, staff & service
Palazzo bellissimo, personale bravissimo e gentilissimo. Ho dato tre stelle a condizioni dell hotel perché...per un 4 stelle...almeno la camera 37 che ho occupato io...andrebbe un po rimodernata nei servizi del bagno, tv, il terzo letto in realtà era un divano letto con materasso sottilissimo che va bene per bambini, non per adulti. Per il resto tutto bene.
Stayed 3 nights in Nov 2024

4/10 Poor

Geremia

Disliked: Cleanliness, property conditions & facilities

Delusione

L'albergo non aveva le caratteristiche di un 4 stelle. La pulizia della camera era scadente, ho dovuto farlo presente alla reception. La camera con incostrazioni e polvere.L'accoglienza sufficiente anche se gentile, la recepetion modesta e poco luminosa. La sala colazioni semplice e con arredamento spoglio, i prodotti nella media senza particolari attenzioni a quelli locali. Unica consolazione la gentilezza del personale. Non molte indicazioni per individuare la struttura.
Stayed 3 nights in Oct 2024

8/10 Good

paolo

Disliked: Property conditions & facilities
Albergo collocato in un palazzo storico, con stanze ampie ma bisognoso di rinnovo negli arredi, illuminazione e nelle pulizia degli interni. A noi è stata data una camera executive con un grande letto matrimoniale e bagno, ma dalla finestra non entrava nemmeno la luce avendo un palazzo di fronte a un paio di metri per cui dava la sending essere sepolti dentro. Anche no.
Stayed 1 night in Sep 2024

10/10 Excellent

Cristina

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Hotel di charme

Un po’ complicato da raggiungere in auto ma struttura di fascino nel cuore di Ascoli Piceno"
Stayed 1 night in Jul 2024

10/10 Excellent

Ruggero

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Posizione bellissima, in pieno centro storico e a due passi dalla piazza principale. Stanze fresche e pulite e colazione abbondante. Unico piccolo neo il parcheggio interno limitato ma comunque disponibile nelle immediate vicinanze.
Stayed 1 night in Aug 2024

10/10 Excellent

Rocco

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Posizione molto comoda a due passi dal centro. Personale professionale e gentilissimo. Ottima prima colazione. Camera molto spaziosa e dotata di tutti i comfort. Qualità del sonno eccellente.
Stayed 1 night in Apr 2024

10/10 Excellent

Peter

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Bellissima struttura storica
Stayed 1 night in Apr 2024

6/10 Okay

BARBARA

Liked: Staff & service
Disliked: Amenities, property conditions & facilities
Sicuramente la struttura può vantare una posizione ottima poichè si trova a 100 metri dal centro città... la reception inesistente, poteva sembrare l'ingresso di un qualsiasi palazzo antico. Purtroppo anche la camera ha deluso molto le nostre aspettative..mobili non antichi ma vecchi, muri vecchi e trasandati, per non parlare del bagno... era chiaramente un bagno per disabili, senza bidet e la doccia non aveva il piano che avrebbe evitato un lago di acqua durante l'uso. Non abbiamo trovato le ciabattine di cortesia che in quella situazione sarebbero state vitali. Per un quattro stelle mi sarei aspettata più cura nei particolari...un vero peccato
Stayed 1 night in Jan 2024